Talented sister duo Chloe and Halle Bailey are teaming up with VS PINK at a time when we’re seeing a shift toward inclusion from the Victoria’s Secret brand. The R&B duo and budding style stars have singled out their most empowering, feel-good lyrics off their studio albums Ungodly Hour and The Kids Are Alright and printed them onto one-size-fits-all tees that retail for $30 at VS PINK.
“It feels important for us to partner with PINK now to show young women that every size, shape, and color matter.”
“When going through our lyrics, we were determined to look for the messages that stood out to us as reminders of self love, empowerment, and inspiration,” Chloe and Halle told of the design experience. “A lot of the songs that we write, we think of as tiny love letters to ourselves. They remind us that even though things may be tough sometimes, it will all be OK in the end. Sometimes it’s hard to remind yourself of these things, so putting it to a melody really helped make it a memorable, positive affirmation. So we knew instantly what lyrics we wanted to put on our tees.” Chloe and Halle recommend wearing them to go to the gym, yoga, the studio, or just around the house to watch movies. And they hope their fans who are wearing them look in the mirror and feel more than worthy.
As part of the collaboration, Chloe and Halle are putting the focus on a matter that is dear to their hearts: mental health. VS PINK will be donating $75,000 to Sad Girls Club, which specializes in supporting women of color, Millennial, and Gen-Z populations, and $75,000 to BEAM, the Black Emotional and Mental Health Collective. Chloe and Halle were also involved with VS’s PINK With Purpose initiative when they spoke during virtual summits about using music for therapy and self-expression. “We love PINK because they are embracing what it is to be real and honest about beauty, internally and externally,” the girls said about their relationship with VS, continuing, “It feels important for us to partner with PINK now to show young women that every size, shape, and color matter.”
Chloe and Halle have become known for sending messages through their clothing with the help of stylist Zerina Akers and they’re very in tune with one another’s own personal aesthetic. (Halle describes Chloe’s look as bold and beautiful, while Chloe says Halle’s is natural and ethereal.) But what ties their taste together and is most important to them, above all else, is universal representation. “It’s in the way we do our hair, the faces that we wear on our shirts, and the colors we use for our makeup — it’s in everything. We wear messages that we believe in proudly on our chest and we are so grateful to our followers for understanding that it’s unapologetically us.” It’s safe to say that same sentiment is reflected on these three special tees, which you can shop right after the jump.